Professional Leadership
2015 – present American Marketing Association DocSIG Chair
2014 – 2015 American Marketing Association DocSIG Vice Chair
2013 – 2016 New Mexico State University Doctoral Business Student Association
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Reviewer
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2016 – present International Journal of Bank Marketing
2015 – present Marketing Management Association
2014 – present Society for Marketing Advances
2014 – present Journal of Business Ethics
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Faculty Advisor
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2010 – 2012 Enactus (formerly Students in Free Enterprise – S.I.F.E.)
2010 – 2012 Delta Sigma Pi (Business fraternity)
2010 – 2012 Dress for Success Workshop (planned and executed each semester)
2010 – 2012 Resume and Cover Letter Workshop (planned and executed each semester)
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Awards, Honors and Fellowships
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2016 New Mexico State University, Glen Yoquelet Graduate Scholarship
2015 Society for Marketing Advances Doctoral Consortium Fellow
2015 Marketing Management Association Doctoral Consortium Fellow
2015 New Mexico State University, Glen Yoquelet Graduate Scholarship
2014 Marketing Management Association Doctoral Consortium Fellow
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Professional Affiliations
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Academic
2014 – present Academy of Marketing Science
2014 – present American Academy of Advertising
2014 – present American Marketing Association
2014 – present Marketing Management Association
2014 – present Society for Marketing Advances
Non-academic
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2002 – present Mothers Against Drunk Driving – M.A.D.D. (Mahoning-Trumbull Counties Chapter president)
2005 – present Trumbull County Tourism Bureau (founding member, vice president 2005-2007, secretary 2007-2009)
2002 – 2013 Mahoning County Safe Communities (chair, youth services)
2002 – 2013 Mahoning County Sheriffs’ Department (Civil Deputy volunteer)
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Professional and Industry Experience
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2008 – 2013 Jackson Milton Local Schools – Permanent Substitute Teacher
2009 – 2012 The University of Akron – Assistant Lecturer
2006 – 2008 Independent Marketing Consultant – Canal Fulton Farmer's Market, Akron Device Technologies, M.A.D.D.
2007 – 2007 Entrepreneurs EDGE – Consultant
2005 – 2006 A.I.R. Management d.b.a. Avalon Inn and Resort – General Manager
2002 – 2004 A.V.I. Foodsystems – Administrative Assistant to the President
2001 – 2005 Howland Board of Education – Speech and Debate Coach
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Advertising, marketing communications, branding, consumer behavior, and retailing
Research Interests
Education
NEW MEXICO STATE UNIVERSITY – Las Cruces, NM
Ph.D. Marketing, May 2017
Dissertation title: “Consumer responses to implied motion in advertising”
Dissertation chair: Bruce A. Huhmann
Committee: Michael R. Hyman, James M. Leonhardt, and Charlotte C. Gard​
THE UNIVERSITY OF AKRON – Akron, OH
Master of Business Administration, May 2008
Concentration: Strategic Marketing
YOUNGSTOWN STATE UNIVERSITY – Youngstown, OH
Bachelor of Science in Business Administration, May 2005
Summa Cum Laude; Marketing Management
FLINDERS UNIVERSITY – Adelaide, South Australia, Australia
Study Abroad and International Studies, January-July 2004
Publications
Conference Presentations
Proceedings
2010 Marketing Management Association Fall Educators’ Conference
“Active learning competitions: Moving from the left brain to the right brain” by Brian J. Taillon
2016 Society for Marketing Advances
“Self service technologies: Increasing firm value through customer satisfaction and brand loyalty”
by Brian J. Taillon
Special Sessions
2016 American Marketing Association Summer Educators’ Conference
“How to get a job in marketing academia: Everything you wanted to know but were too afraid to ask”
by Brian J. Taillon; Matthew B. Lunde
2016 American Marketing Association Winter Educators’ Conference
“Words of wisdom: Best practices and tips for managing research and teaching responsibilities as a junior scholar”
by Brian J. Taillon
2015 Winter American Marketing Association Educators’ Conference
“Hiring in marketing academia: A look behind closed doors” by Scott Cowley; Brian J. Taillon
Teaching Experience
Teaching Experience (through Fall 2016)
Service to Profession
Curriculum Vitae
"Brian is bright, communicates well, is effective at working through complicated issues and is proficient at working with diverse groups of people of all ages and backgrounds."
– Chris Keller,
Entrepreneurs EDGE, Program Director
"Brian exceeded all expectations the (Marketing) Department had of him, and the students at The University of Akron were the greatest beneficiaries
of his dedication."
– Deborah L. Owens,
The University of Akron
Associate Professor of Marketing and International Business
"From the beginning of his doctoral program, Brian has demonstrated strong leadership and a unique ability to bring people together, including his classmates, students, co-authors, and even the marketing faculty."
– Michael R. Hyman,
New Mexico State University
Distinguished Professor of Marekting
“In Brian Taillon, you find the perfect combination of friendly colleague, caring teacher, intelligent researcher, and effective leader”
– Bruce A. Huhmann,
New Mexico State University
Wells Fargo Professor of Marketing
Director, Daniels Fund Ethics Initiative
"With a zeal for learning and genuine appreciation for educational opportunities, Brian's professionalism is a well-balanced blend of competence, experience and cordiality."
– Doug Scoles,
M.A.D.D. Ohio, Executive Director
"What stands out in my mind is that once Brian commits himself to a project or goal, he honors that commitment until the task is completed."
– Stephanie Sferra,
Trumbull County Tourism Bureau, Executive Director