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Professional Leadership


2015 – present          American Marketing Association DocSIG Chair

2014 – 2015              American Marketing Association DocSIG Vice Chair

2013 – 2016              New Mexico State University Doctoral Business Student Association


2016 – present          International Journal of Bank Marketing

2015 – present          Marketing Management Association

2014 – present          Society for Marketing Advances

2014 – present          Journal of Business Ethics

Faculty Advisor

2010 – 2012              Enactus (formerly Students in Free Enterprise – S.I.F.E.)

2010 – 2012              Delta Sigma Pi (Business fraternity)       

2010 – 2012              Dress for Success Workshop (planned and executed each semester)

2010 – 2012              Resume and Cover Letter Workshop (planned and executed each semester)

Awards, Honors and Fellowships

2016                          New Mexico State University, Glen Yoquelet Graduate Scholarship

2015                          Society for Marketing Advances Doctoral Consortium Fellow

2015                          Marketing Management Association Doctoral Consortium Fellow

2015                          New Mexico State University, Glen Yoquelet Graduate Scholarship

2014                          Marketing Management Association Doctoral Consortium Fellow

Professional Affiliations



2014 – present          Academy of Marketing Science

2014 – present          American Academy of Advertising

2014 – present          American Marketing Association

2014 – present          Marketing Management Association

2014 – present          Society for Marketing Advances



2002 – present          Mothers Against Drunk Driving – M.A.D.D. (Mahoning-Trumbull Counties Chapter president)

2005 – present          Trumbull County Tourism Bureau (founding member, vice president 2005-2007, secretary 2007-2009)

2002 – 2013              Mahoning County Safe Communities (chair, youth services)

2002 – 2013              Mahoning County Sheriffs’ Department (Civil Deputy volunteer)

Professional and Industry Experience

2008 – 2013              Jackson Milton Local Schools – Permanent Substitute Teacher

2009 – 2012              The University of Akron – Assistant Lecturer

2006 – 2008              Independent Marketing Consultant – Canal Fulton Farmer's Market, Akron Device Technologies, M.A.D.D.

2007 – 2007              Entrepreneurs EDGE – Consultant

2005 – 2006              A.I.R. Management d.b.a. Avalon Inn and Resort – General Manager

2002 – 2004              A.V.I. Foodsystems – Administrative Assistant to the President

2001 – 2005              Howland Board of Education – Speech and Debate Coach

Dr. Deborah Owens

Advertising, marketing communications, branding, consumer behavior, and retailing

Research Interests



Ph.D. Marketing, May 2017

Dissertation title: “Consumer responses to implied motion in advertising”

Dissertation chair: Bruce A. Huhmann

Committee: Michael R. Hyman, James M. Leonhardt, and Charlotte C. Gard​



Master of Business Administration, May 2008

Concentration:  Strategic Marketing     



Bachelor of Science in Business Administration, May 2005

Summa Cum Laude; Marketing Management            


FLINDERS UNIVERSITY – Adelaide, South Australia, Australia

Study Abroad and International Studies, January-July 2004


Conference Presentations




2010 Marketing Management Association Fall Educators’ Conference

“Active learning competitions: Moving from the left brain to the right brain” by Brian J. Taillon


2016 Society for Marketing Advances

“Self service technologies: Increasing firm value through customer satisfaction and brand loyalty”

by Brian J. Taillon



Special Sessions


2016 American Marketing Association Summer Educators’ Conference

“How to get a job in marketing academia: Everything you wanted to know but were too afraid to ask”

by Brian J. Taillon; Matthew B. Lunde


2016 American Marketing Association Winter Educators’ Conference

“Words of wisdom: Best practices and tips for managing research and teaching responsibilities as a junior scholar”

by Brian J. Taillon


2015 Winter American Marketing Association Educators’ Conference

“Hiring in marketing academia: A look behind closed doors” by Scott Cowley; Brian J. Taillon



Teaching Experience


Teaching Experience (through Fall 2016)




Teaching Course Evaluations for Brian Taillon

Service to Profession

Curriculum Vitae

Dr. Brian J. Taillon Brian J. Taillon Marketing Implied Motion

"Brian is bright, communicates well, is effective at working through complicated issues and is proficient at working with diverse groups of people of all ages and backgrounds."  

– Chris Keller,

Entrepreneurs EDGE, Program Director

"Brian exceeded all expectations the (Marketing) Department had of him, and the students at The University of Akron were the greatest beneficiaries

of his dedication."  

– Deborah L. Owens,

The University of Akron

Associate Professor of Marketing and International Business

Michael R. Hyman
Dr. Bruce A. Huhmann Implied Motion

"From the beginning of his doctoral program, Brian has demonstrated strong leadership and a unique ability to bring people together, including his classmates, students, co-authors, and even the marketing faculty."

– Michael R. Hyman, 

New Mexico State University

Distinguished Professor of Marekting

“In Brian Taillon, you find the perfect combination of friendly colleague, caring teacher, intelligent researcher, and effective leader”

– Bruce A. Huhmann,

New Mexico State University

Wells Fargo Professor of Marketing

Director, Daniels Fund Ethics Initiative

"With a zeal for learning and genuine appreciation for educational opportunities, Brian's professionalism is a well-balanced blend of competence, experience and cordiality."  

– Doug Scoles,

M.A.D.D. Ohio, Executive Director

Stephanie L. Sferra

"What stands out in my mind is that once Brian commits himself to a project or goal, he honors that commitment until the task is completed."  

– Stephanie Sferra,

Trumbull County Tourism Bureau, Executive Director

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